Tashkent, Uzbekistan (UzDaily.uz) — Uzbek fintech company Bestcard, a resident of IT Park, has announced its expansion into international markets with its loyalty platform Bonpunto.
The project is positioned as a universal cloud-based solution for the HoReCa industry, aimed at small and medium-sized businesses and offering digitalization tools previously available mainly to large chains.
At the current stage, the company is focusing its efforts on Europe and Latin America. A pilot launch has already been implemented in Argentina, starting with the integration of an Uzbek restaurant, “Chaykhana.”
The startup is currently finalizing technical integration with local point-of-sale systems, which will enable access to more than 40,000 sales points across eight countries in the region.
The company emphasizes that it views Bonpunto as a global product and aims to secure a strong position in the international customer loyalty solutions market through cloud technologies.
At the same time, the domestic market remains a key priority. In May, the company plans to launch a major new project in cooperation with one of Uzbekistan’s largest banks.
The initiative is expected to introduce new approaches to both banking loyalty programs and corporate solutions, enabling a wide range of businesses to join a unified digital ecosystem.
