Tashkent, Uzbekistan (UzDaily.uz) — Trisigma, an A/B testing platform developed by Avito, is entering the markets of Armenia, Georgia, Kazakhstan and Uzbekistan.
The company expects to benefit from growing demand for ready-made tools for data analysis and product experimentation.
According to Trisigma, the combined market for business data solutions in the four countries is worth about 35 billion roubles, while the potential audience for such products includes around 23,000 companies. In the A/B testing platform segment, Trisigma plans to capture 20–25% of the market by 2030.
Trisigma is Avito’s proprietary technology designed to organize and analyze A/B experiments. The platform combines experiment management, calculation and storage of product metrics, and analysis of the results.
In 2025, Avito acquired the Sigma product analytics platform from EXPF. The deal strengthened the expertise of the Trisigma team and expanded the solution’s functionality.
For the new markets, the company is offering two versions of the product. Trisigma Essential is focused on managing experiment audiences and product releases, while Trisigma Enterprise provides a broader range of analytics tools.
Both versions can be used as a SaaS cloud service, in a virtual private cloud (VPC), or deployed directly on a customer’s infrastructure. The platform will be accessible through an application, browser or API, allowing it to be integrated with other systems.
In addition to the software solution, the Trisigma team plans to provide consulting services. These will include training in product experimentation and mathematical statistics, assistance with organizing test launch and analysis processes, as well as the development of metrics and data preparation procedures.
“We see potential in the markets of Armenia, Georgia, Kazakhstan and Uzbekistan for ready-made technology solutions that enable companies to launch experiments faster and test product hypotheses instead of building their own infrastructure from scratch,” said Vitaly Cheremisinov, head of the Trisigma division at Avito.
According to him, independently developing and maintaining a similar platform costs companies an average of at least 50 million roubles per year, while licenses for a ready-made solution start at 2.5 million roubles per year.
The platform automates A/B testing and the phased rollout of new features. It also enables companies to centrally calculate and store product metrics and automatically analyze experiment results.
User allocation between groups, results processing, and the storage and visualization of metrics are handled within a single system.
This allows companies to avoid independently building and maintaining their own infrastructure for conducting experiments.
In the Russian market, Trisigma is used by more than 60 companies, including Burger King Russia, Detsky Mir, major banks and companies in the ride-hailing sector.
