Sonect Enters Uzbekistan Market, Eyes IT Park Membership

Tashkent, Uzbekistan (UzDaily.uz) — Sonect, formerly part of the global Teleperformance group in Russia, has announced its entry into the Uzbekistan market. The expansion represents the company's first international project following its business localization and rebranding.

The company views Uzbekistan as a promising platform for developing export-oriented services and intends to obtain resident status in IT Park Uzbekistan.

According to Sonect Chief Executive Officer Ekaterina Osina, the republic provides the necessary conditions to establish a modern service center and build a strong professional team.

"We see Uzbekistan as a promising regional technology and service hub. Here, we plan to build a team of professionals capable of quickly adapting to changing market demands while delivering a high level of customer service to both Russian and international clients," Osina said.

The company plans to pay special attention to developing local specialists, particularly in the country's regions.

Sonect intends to create workplaces that meet international standards, allowing employees to develop language, communication, and digital skills while working on projects for Russian and international companies without leaving Uzbekistan.

The company emphasized that its corporate culture is based on continuous learning, knowledge sharing, and internal career development opportunities.

Sonect invests in specialist training, implements modern customer experience management practices, and creates conditions for long-term professional development for its staff.

Sonect has been operating in the market since 1999. Over this period, the company has accumulated expertise in contact center outsourcing, customer service, and customer experience management, collaborating with major international brands.

Today, the company is also developing its own technological solutions to automate customer communications and provides support in dozens of languages, including English, Turkish, and Chinese.

The company noted that its entry into the Uzbekistan market reflects the growing interest of international businesses in the republic as a platform for developing the export-oriented business process outsourcing industry. Among the factors making the country attractive, Sonect highlighted a developed digital ecosystem, state support for the IT sector, and high workforce potential.