Tashkent, Uzbekistan (UzDaily.uz) — Most people in Uzbekistan who shop online have already purchased goods from private sellers at least once.
According to a study by resale platform Listee and research agency ORO, 70% of online shoppers have bought second-hand goods. Clothing, footwear, bags and electronics were the most popular categories.
The survey found that consumers in Uzbekistan are most willing to consider buying electronics and household goods from private sellers. In both categories, 56% of respondents said they were willing or somewhat willing to make such purchases.
Household appliances followed closely, with 55% expressing interest. Building and renovation materials, as well as clothing, footwear and bags, were each considered by 54% of respondents. Half of those surveyed said they would consider buying furniture and children's goods second-hand.
Less popular categories included large household appliances (47%), car parts, cosmetics and accessories (43% each).
Young people are more active in the second-hand market
The survey results indicate that buying from private sellers has already become part of the consumer experience of a significant share of Uzbekistan’s online audience.
The most frequently purchased categories were clothing, footwear and bags, as well as electronics, each accounting for 27% of respondents’ reported purchases.
Other popular categories included building and renovation materials (17%), children's goods and toys (16%), large household appliances (15%), small household appliances (14%) and furniture (13%).
The highest level of activity was recorded among people aged 25–34. In this group, 80% had purchased goods from private sellers at least once. Electronics were the most popular category, purchased by 39% of respondents in this age group.
Younger consumers also showed greater willingness to buy a range of products second-hand. Among respondents aged 25–34, 66% would consider purchasing building and renovation materials, 65% clothing, footwear and bags, 62% furniture and 61% large household appliances.
By contrast, people aged 45–60 were more cautious about such purchases. Among them, 38% had never bought goods from private sellers. Only 40% of respondents in this age group were willing to buy second-hand furniture, 45% clothing, footwear and bags, and 30% cosmetics and accessories.
Safety remains key to market development
Despite growing interest in second-hand purchases, trust and security remain important factors when choosing an online platform.
According to the survey, personal data protection is important to 87% of buyers, protection against fraud to 86%, and the ability to recover money if a seller commits fraud to 83%.
“People in Uzbekistan are already ready to buy second-hand goods. But for this market to develop, buyers must feel protected. The survey confirms this: reliable personal data protection is important to 87% of buyers, protection against fraud to 86%, and the ability to recover money in cases of seller fraud to 83%. The task for platforms is to make buying second-hand goods feel just as secure as purchasing new products,” said Vitaly Tumanov, CEO of Listee.
Online selling remains less common
Unlike purchasing, online sales between private individuals have not yet become as widespread. Over the past six months, 8% of Uzbekistan’s residents had independently sold goods online.
Another 9% said they were willing to try online selling within the next year.
Clothing, footwear and bags were the most common category among private online sellers, cited by 46% of respondents with experience in online sales. Cosmetics and accessories followed at 28%, while electronics and household goods each accounted for 22%.
In terms of the composition of goods sold rather than the number of sellers, cosmetics accounted for the largest share of online sales over the previous six months, at 26%, followed by clothing at 24%.
Women accounted for 59% of respondents who already sell goods online or are considering doing so. They most commonly choose to sell clothing and cosmetics.
Market development prospects
The findings point to growing and sustained interest in the second-hand goods market in Uzbekistan. However, consumer purchasing activity is significantly ahead of people's willingness to sell goods online themselves.
Further growth in this segment will largely depend on trust in digital platforms, the effectiveness of buyer and seller protection mechanisms, and the convenience of online services.
The second-hand market is gradually becoming an additional segment of Uzbekistan’s e-commerce sector, creating opportunities for more sustainable consumption and the development of private online trade.
The study was commissioned by Listee and conducted by ORO in December 2025. It surveyed 1,849 respondents aged 18–60 from all regions of Uzbekistan using an online panel.
