People and Brand
Articles
Uzbek agencies win at Best of Central Asia 2012
The Second annual festival of advertisement and creative agencies of Asia - Best of Central Asia – completed its work on 4 December 2012.
Retail in Tashkent (part 4): situation and perspectives
The market is changing continuously. Usually, the problem is just that - whether to change now, or wait until the future, when the situation becomes threatening to the business?
Retail in Tashkent (pt. 2): social media – free and effective!
Today social media are a useful marketing tool that provides an ultimate effectiveness in work with customers. The leading brands’ communities of Uzbek brands in it have thousands followers in there. But brands that put …
Retail in Tashkent: PR guarantees you save your clients during crisis
Interaction with consumers is still a weak point of many companies at our market. Unfortunately, only few of the big players are providing complete day-by-day PR-activities. This time I would like to put special attention …
"European quality" – how they call it in Europe?
What does the manufacturer, when he wants to emphasize the high level of its product? - Start advertising and trying to do so in order to create the best product image, luxury and premium.
Arsen Dlyanchev: vPodarok.uz to present emotions, not gifts
An official launch of new internet project vPodarok.uz has been held in Tashkent, Uzbekistan, on 1 October 2012. The project was launched by Unique Present.
Ledokol Group to promote business portal All Biz in Uzbekistan
Largest international resource All Bizz is strengthening its presence in media advertisement market of the CIS.
Advertising, design and websites. Working with advertising agency
Advertising is necessary for all businesses. The question is what kind of advertising will give the greater effect: outdoor advertising, TV, video, animation, Internet promotion or PR?
What are duties of marketing specialist?
Labour market continues to place with diversity of possible interpretation of marketing specialists’ duties. Being part of small and proud cohort of marketing specialists in Tashkent, I could not pass around this difficult situation without …
Slogans, which sell
“The best or nothing”, “Canon: you can”, “Just do it” are slogans, which changed the world. Their meaning imprinted in the minds, pushes to act and inspire people to act and convince motivation feeling.