People and Brand
Articles
How to write a marketing plan?
Marketing plan is an important part of the development strategy of any project or a larger business plan of the company.
SWOT analysis: use it!
SWOT analysis helps to identify the current status of the organization and gives a picture of the strengths, weaknesses, opportunities and threats …
Competitive analysis: the more detailed – the better
Marketing strategy involves actions based on the expectations of the target audience. But there is another option - marketing strategy that starts …
“Chaos theory” in project management
Today we talk about such a popular today – theory of chaos. Marketing management and especially the launch of new projects to …
Focus group market analysis: cheap and cheerful
If you do not have enough money for a large-scale market analysis involving army of interviewers and analysts, try it using focus …
Saving money on professionals or "miser pays twice"
"I need an experienced professional in the field of marketing (sales/design/finance), but I can’t afford to pay one. So I took a …
Market analysis: what information to collect?
During completing market analysis marketing manager often faces mean information overload. Many of us used to read huge marketing reports consist of …
New Product Launch
To launch a new product, it is important that it comes to the right segment, the right price and the consumer. Otherwise, …
Sales boost: the main purpose of marketing
Today's article is dedicated to those companies whose top management has no clear vision of the purpose of marketing. Of course, lots …
Uzbek agencies win at Best of Central Asia 2012
The Second annual festival of advertisement and creative agencies of Asia - Best of Central Asia – completed its work on 4 …