People and Brand
Articles
“Translate the Meaning, Not the Words”: Nilufar Mirzaeva’s Journey from Teacher to Chief Coordinator of a US$985 Million Project
Nilufar Mirzaeva spent over 12 years on major industrial and energy projects in Uzbekistan, including the US$985.74 million NavoiAzot complex, before moving to the US to pursue an Executive MBA.
How to write a marketing plan?
Marketing plan is an important part of the development strategy of any project or a larger business plan of the company.
SWOT analysis: use it!
SWOT analysis helps to identify the current status of the organization and gives a picture of the strengths, weaknesses, opportunities and threats to its development.
Competitive analysis: the more detailed – the better
Marketing strategy involves actions based on the expectations of the target audience. But there is another option - marketing strategy that starts from the actions of competitors and the leaders of your market segment. So …
“Chaos theory” in project management
Today we talk about such a popular today – theory of chaos. Marketing management and especially the launch of new projects to the market cannot be done without taking into attention the basic principles of …
Focus group market analysis: cheap and cheerful
If you do not have enough money for a large-scale market analysis involving army of interviewers and analysts, try it using focus groups - that is what you need.
Saving money on professionals or "miser pays twice"
"I need an experienced professional in the field of marketing (sales/design/finance), but I can’t afford to pay one. So I took a newbie: he has little experience, but costs much cheaper than I would pay …
Market analysis: what information to collect?
During completing market analysis marketing manager often faces mean information overload. Many of us used to read huge marketing reports consist of 300+ pages, where really useful information were hardly 10% of the total volume.
New Product Launch
To launch a new product, it is important that it comes to the right segment, the right price and the consumer. Otherwise, you take a risk not to get the desired level of sales, and …
Sales boost: the main purpose of marketing
Today's article is dedicated to those companies whose top management has no clear vision of the purpose of marketing. Of course, lots of them already know that building a business without marketing is almost a …