Tashkent, Uzbekistan (UzDaily.uz) — A Mercure hotel has opened in Khiva, Khorezm Region, becoming the first international hotel brand in the region. The hotel was built with US$26 million in investment and has created 200 new jobs.
The hotel has 145 rooms and can accommodate up to 300 guests at a time. Its design combines national and modern styles intended to reflect the atmosphere of historic Khiva.
The launch of the hotel expands Khorezm Region’s hotel infrastructure and creates additional capacity for receiving tourists. The arrival of an international brand is expected to further strengthen the tourism potential of the Khorezm oasis.
The entry of international hotel brands into regional markets is important for attracting foreign tourists, including travelers with high purchasing power. When choosing accommodation, international visitors often rely on established hotel chains they already know and trust.
The development of hotel infrastructure also increases the importance of service quality in the tourism industry.
The opening of the Mercure hotel in Khiva creates additional capacity for receiving visitors and further developing the region’s tourism potential.
