Tashkent, Uzbekistan (UzDaily.uz) — A tourism forum between Uzbekistan and Türkiye was held in Istanbul, bringing together participants to discuss increasing the number of Turkish tourists visiting Uzbekistan, developing joint tourism products and promoting the country in the Turkish market.
The event was organised jointly with Türkiye’s Ministry of Culture and Tourism, Uzbekistan’s Tourism Committee said.
The forum was attended by representatives of the tourism industries of both countries, tour operators, travel companies, domestic and international airlines, as well as representatives of Turkish media outlets and online publications.
The Uzbek side presented the country’s historical and cultural heritage, opportunities for pilgrimage tourism, modern tourism infrastructure and new travel destinations. Participants also discussed ways to expand tourism exchanges and attract more visitors from Türkiye.
B2B meetings between tour operators from the two countries were held on the sidelines of the forum. Company representatives discussed developing joint travel packages, launching new programmes and strengthening business ties.
Another part of the event focused on media cooperation. Turkish journalists and representatives of online publications were briefed on reforms in Uzbekistan’s tourism sector, as well as new opportunities and destinations for travellers.
The parties also considered prospects for broader coverage of Uzbekistan’s tourism potential in the Turkish media.
Following the forum, agreements were reached to develop cooperation between tourism companies, create joint products and promote Uzbekistan in the Turkish market.
The announcement does not specify the details of the agreements or the timelines for implementing the initiatives.