Tashkent to Host the IV International Exhibition "Umra Plus and Pilgrimage Tourism"

Tashkent, Uzbekistan (UzDaily.uz) — The Humo Arena multifunctional complex in Tashkent will host the IV International Exhibition "Umra Plus and Pilgrimage Tourism" on June 27–28, 2026.

This large-scale specialized event will bring together more than 200 leading tour operators, hospitality representatives, transport and logistics companies, and industry experts from Central Asian states, as well as Saudi Arabia, Türkiye, Russia, and Azerbaijan.

The exhibition is designed to serve as a major institutional step toward extensively promoting the republic's tourism potential and qualitatively strengthening ties with key international partners.

The main focus of the upcoming forum is directed at the practical implementation and scaling of the strategic project "Umra Plus Uzbekistan."

As part of the intensive exposition and business program, domestic and foreign tourism organizations will set up interactive national stands, host a series of direct B2B meetings, and conduct multilateral negotiations.

A large package of agreements on long-term cooperation in the "Umra+" sector is expected to be signed. This will lay the groundwork for creating innovative joint tourism products and opening additional commercial opportunities for regional businesses.

The "Umra Plus Uzbekistan" project has already demonstrated high efficiency and has been successfully presented in target markets such as Türkiye, Malaysia, and Indonesia.

The core concept of this initiative is to offer foreign pilgrims traveling to or returning from the holy sites of Mecca and Medina convenient combined routes with a transit stop in Uzbekistan.

This allows foreign guests to thoroughly acquaint themselves with the region's unique Muslim heritage, ancient monuments of Islamic civilization, and the country's modern hotel and transport infrastructure.

The capital-based exhibition will mark the next key phase of Uzbekistan's integration into the global religious tourism market. Local travel companies will gain a unique mechanism for direct presentation of their programs, which harmoniously combine the minor pilgrimage with visits to world-renowned historical centers such as Samarkand, Bukhara, Khiva, and Termez.

Experts project that the event at Humo Arena will forge a sustainable ecosystem for synergy among hoteliers, air carriers, and agencies interested in diversifying their services and boosting tourist flow into New Central Asia.