Tashkent, Uzbekistan (UzDaily.uz) — Promotional products accounted for an average of 61.3% of orders on Wildberries during the period analysed in 2026, compared with 48.2% in the previous year's sample, according to the company's analytical data.
Wildberries said its marketplace assortment had expanded almost sevenfold over the past year, exceeding 700 million products.
One notable trend during the sales season was shoppers preparing for holidays in advance. During the autumn promotions in 2025, sales of holiday-related products increased by 137%. During the Black Friday period, growth in this category reached 171%.
Alongside clothing, footwear, cosmetics and electronics, customers increasingly bought household and everyday products.
Sales of laptops and computers rose 63% during the autumn sales, while sales of televisions and audio equipment increased by 53%.
Toys and interior decoration products also recorded positive growth, with sales rising 25%. Craft supplies increased by 22%, while food sales grew 16%.
The company's analysts also examined how orders were distributed throughout the day. According to their findings, shopping activity during the peak season was highest in the late evening, mainly after 6 p.m. Moscow time.
Wildberries said seasonal sales covered a wide range of shopping categories, from everyday essentials to electronics and home improvement products.
For sellers, these periods provide additional opportunities to attract the attention of a wider audience.
