Tashkent, Uzbekistan (UzDaily.uz) — Ahead of the 11.11 shopping event, Black Friday and other autumn sales, Yandex Search analysts examined which products users search for through the service. The analysis covered anonymised queries about products and websites in response to which the service mentioned marketplaces and online shops popular in Uzbekistan.
Electronics was the most popular product category, accounting for the largest share of searches at 22%.
Construction and home improvement products ranked second, with 11%. Auto and motorcycle goods, as well as clothing, footwear and accessories, shared third place, each accounting for 6.5% of queries.
Household appliances also attracted considerable interest, accounting for 6% of searches. Users actively searched for beauty and health products as well, with each category representing 5% of queries. Everyday needs and leisure also featured: home goods and books each accounted for 5%.
In the vast majority of cases — 83% — users of Yandex Search with Yandex AI know exactly what they need, searching for specific products by name or description. Examples include queries such as “iPhone 18 Pro 512 GB” and “illuminated mirror”.
In some cases, however, accounting for 10% of queries, users are interested not in specific products but in shops and their catalogues, possibly looking for a suitable retailer before choosing an item.
Users also search for gift ideas, with queries such as “tugilgan kun uchun sovg alar” (“birthday gifts”), brands such as “Garmin”, and discounts through searches like “promokod uzum market” (“Uzum Market promo code”). They also ask about the operations and services of shops, for example, “uzum market uzbekistan telefon raqami” (“Uzum Market Uzbekistan phone number”).
Some users take a particularly thorough approach to choosing products. In 3% of cases, they ask about product selection, comparisons, specifications and usage. Examples include “s26 ultra ranglari” (“S26 Ultra colours”), “telefonini smarttelevorga ulash” (“connect a phone to a smart TV”) and “artel afb300 instruction manual”.
Yandex Search with Yandex AI helps users in Uzbekistan search for products, compare them and find attractive offers.
To find what they need more quickly, users can search for products suited to specific needs and budgets, compare different models by specifications and price, and learn about product features and advantages.
