Expedia Data Shows 54% Rise in Interest in Uzbekistan

Tashkent, Uzbekistan (UzDaily.uz) — International interest in Uzbekistan as a travel destination continues to grow, according to data from Expedia Group. In June, travel-related searches for Uzbekistan increased by 54% compared with the same month in 2025.

The rise in search activity was accompanied by higher travel demand. The number of travelers booking trips to Uzbekistan through Expedia Group platforms increased by 45.6% year-on-year, while airline ticket purchases rose by 23%.

Expedia Group is one of the world's largest online travel companies. Its portfolio includes the Expedia, Hotels.com, Vrbo, Travelocity, Orbitz, CheapTickets and Hotwire brands. More than 300 million travelers use the group's platforms each year.

In 2025, total bookings made through the company's platforms exceeded US$100 billion. During the year, users booked more than 400 million accommodation nights. Expedia Group works with more than 3 million accommodation providers, airlines, tour operators and other travel service providers in more than 70 countries.

According to Uzbekistan's Tourism Committee, the main international source markets generating demand for travel to Uzbekistan through Expedia Group platforms are the United States, Japan, the United Kingdom, the Republic of Korea, Germany and France.

The strongest growth in interest was recorded among travelers from the United States and Japan. Among European markets, the United Kingdom, Germany and France ranked highest.

Within Uzbekistan, Tashkent, Samarkand and Bukhara remain the most popular destinations for international visitors. At the same time, interest in Khiva has grown noticeably, with the city's share of total bookings increasing significantly over the past year.

Strong demand is also expected in the coming months. According to Expedia Group, 82.9% of all confirmed bookings are for trips scheduled between July and September 2026, traditionally one of Uzbekistan's busiest tourism seasons.

The increase in international interest comes amid expanded air connectivity, improvements in visa policy and intensified promotion of Uzbekistan's tourism potential in foreign markets.

The growth in travel searches and bookings indicates that Uzbekistan is strengthening its position in the global tourism market, with growing international interest increasingly translating into actual visits.