Xiaomi Auto — ‘New Forces’ (independent EV startups) — Who's really behind Chinese cars

← ‘New Forces’ (independent EV startups)

"Shao-me."

>400K in the first year

Xiaomi Auto is the most unexpected entrant among the "new forces" — the car division of a company best known for smartphones, home appliances, and a smart-device ecosystem. Xiaomi founder Lei Jun was earlier one of NIO's first investors, watching the EV market from the inside long before deciding to enter it himself — as a direct competitor.

Distinguishing feature

Xiaomi Auto isn't just selling a car — it's selling an extension of the existing Xiaomi ecosystem, the same playbook that made the company one of the world's largest smartphone and smart-device makers, now applied to four wheels.