ROX Motor is a new-generation hybrid vehicle brand from Shanghai ROX Motor Co., Ltd., built in partnership with the Weiqiao Pioneering Group. The company focuses on smart vehicles for travel and exploration, and works closely with major Chinese automaker BAW. The debut model, the ROX 01 hybrid crossover, launched in 2021; in 2023, an export version with extended range was unveiled at the Beijing Auto Show — a key step toward becoming a serious international player.
Distinguishing feature
One of the few independent EV startups built from day one around a partnership with a state-owned automaker rather than going it alone.