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NIO

"NEE-oh."

326.0K, 2025

NIO was founded in November 2014, when founder Li Bin registered the holding company NextEV Inc. in the Cayman Islands — a classic structure for Chinese tech startups aiming to attract international capital before launch. From day one, the brand targeted the premium segment, making its signature battery-swap stations the alternative to traditional charging.

Distinguishing feature

NIO's battery-swap stations are a bet almost none of its rivals have matched at scale, since it demands enormous infrastructure investment — but it's become the brand's defining feature.