Maextro — Huawei Alliance (HIMA) — Who's really behind Chinese cars

"my-ESTro," close to the original Italian word.

new brand of the alliance

Maextro is the fourth and highest-positioned brand in the HIMA alliance, officially unveiled by Huawei in August 2024 together with automaker JAC. In November 2024, the brand showed off its flagship sedan, the Maextro S800, with an estimated starting price around $137,870 — a direct bid for the very top of China's premium market.

Distinguishing feature

Maextro is the most expensive of the four HIMA brands, making it Huawei's clearest play yet for a segment long dominated by European and American luxury marques.