← Huawei Alliance (HIMA)
Luxeed
"lux-EED."
90.5K, 2025Luxeed is a joint project between Chery and Huawei under the HIMA alliance. In September 2025, the brand unveiled the full-size luxury crossover Luxeed R9, cementing its premium positioning with Chery's engineering base paired with Huawei's software and autonomous-driving stack.
Distinguishing feature
Luxeed is one of two brands in this long-read that belong to two groups at once — it sits both in Chery's portfolio and in the Huawei-led HIMA alliance, a rare case of dual corporate citizenship in Chinese auto.