← Great Wall Motor
Wey
"WAY."
steady growth in 2025WEY is Great Wall Motor's premium brand, launched in 2017 and named after company founder Wei Jianjun (rendered internationally as "Jack Wey") — an unusual move for a Chinese automaker, putting a founder's name directly on a luxury lineup as a personal stamp of quality. The brand focuses on premium crossovers and SUVs.
Distinguishing feature
WEY is one of the few Chinese brands named after an actual living person rather than an abstract idea or auspicious character.