POER is Great Wall Motor's pickup lineup. The name is an acronym of "powerful," "off-road," "enjoyable," and "reliable," and echoes the English word "power." POER trucks combine off-road capability, commercial-grade payload, and passenger-car comfort, with diesel, gasoline, hybrid, and electric powertrain options; models officially sold in Kazakhstan (Poer, Wingle 7, King Kong Poer) come with 4WD, differentials, and body-on-frame construction, plus modern infotainment and driver-assist systems.
Distinguishing feature
Unlike Haval, Tank, Wey, and Ora, POER isn't a standalone GWM sub-brand — it's a pickup lineup within the group, serving both private owners and commercial fleets, sold in more than 50 countries including the Middle East, Latin America, Southeast Asia, and the CIS.