eπ (Yipai) — Dongfeng Motor Group — Who's really behind Chinese cars

Read as "ee-pie" or simply "Yipai."

emerging brand

eπ (read "E-Pi," Chinese name Yipai) is Dongfeng's EV sub-brand, its name playing on the mathematical symbol π as a mark of precision and engineering rigor. The brand focuses on compact and mid-size EVs for city driving, filling in below the premium Voyah on price.

Distinguishing feature

A rare case in the auto industry of a brand literally named after a mathematical constant rather than a word.