← Chery Holding
Riich и Rely
"REE-ch" and "reh-LYE."
Rely — since 2025Two brands from that same 2009 wave, aimed at the mid and premium segments. The bet on a badge separate from "budget" Chery didn’t pay off — both were folded back under Chery in 2012.
Distinguishing feature
In 2025 Rely was revived for a line of global electric and hybrid pickups. Riich remains purely a historical chapter with no current version.