← Chery Holding
Qoros
"KOH-ros."
since 2007A JV of Chery and Israel Corporation (2007); first models launched in 2013 aimed at Europe with strong Euro NCAP results. Chery’s stake has shrunk; today Baoneng is the top shareholder, with Chery holding about a quarter.
Distinguishing feature
A rare case for Chinese auto of a brand aiming straight at Europe rather than the domestic market or developing countries.