Omoda / Jaecoo
"oh-MO-da" / "JAY-koo."
leading brands in the CISOmoda and Jaecoo are two Chery brands that almost always travel as a pair, sold under the joint name O&J, though each has its own personality. Omoda launched in 2022 as a bet on the mid-size segment: the name is often mispronounced "oh-MO-da," though it's closer to "Ou Menda," meaning "new fashion." The lineup's progenitor, the Omoda 5, hit the Chinese market a full year before reaching the CIS. Jaecoo is a year younger — launched in 2023 with a bet on a bold, powerful look. Its name is also often mispronounced ("JAY-koo"), when the correct version is "jay-KOO," stressed on the second syllable; it's built from the German Jaeger ("hunter") and the English "cool." Volkswagen specialists were involved in developing Jaecoo. In Chery's hierarchy, both brands occupy the same spot — between mass-market Chery and premium EXEED — offering modern tech and character without a premium price tag.
Distinguishing feature
A rare case in the car market: two standalone brands from the same group deliberately sold as a single O&J lineup rather than competing with each other for the same buyer.