Karry — Chery Holding — Who's really behind Chinese cars

"KAH-ree," sounds like the spice, no relation.

since 2009

Karry (开瑞) is Chery’s commercial sub-brand for light trucks, vans, and microvans; part of the company’s 2009 first multi-brand wave (with Riich and Rely), and survived its rollback as a standalone line.

Distinguishing feature

Karry is a rare case of a sub-brand conceived as "budget" from the start — which is exactly why it survived where Chery’s more ambitious experiments were shut down.