Kaiyi — Chery Holding — Who's really behind Chinese cars

"Kai Yi" (often simplified to "Kai" or "Kaiya")

niche brand of the group

Kaiyi is a relatively young automaker within Chery, formally Yibin Kaiyi (Cowin) Automobile Co., founded in January 2014. The name translates as "Triumphant Wings" and is pronounced "Kai Yi" (often simplified in everyday use). Its first models were the C3 sedan and C3R hatchback, launched that same November — after which the company shifted its focus to crossovers, where it found its niche.

Distinguishing feature

In Chery's hierarchy, Kaiyi occupies the mass-market segment — betting not on status, but on modern design and generous standard equipment at an affordable price.