Freelander (Chery Jaguar Land Rover) — Chery Holding — Who's really behind Chinese cars

JV name: "Chery Jaguar Land Rover"; the resulting brand: "Freelander."

since 2012, brand since 2024

A 50/50 JV of Chery and Jaguar Land Rover (2012), production began in 2014. In 2024 the JV revived the Freelander name as a standalone brand, taking it global in 2026 separately from the parent marques.

Distinguishing feature

A rare case of a name that for decades belonged solely to British Land Rover coming back to life as a Chinese-British hybrid.