BAIC / BJ — BAIC Group — Who's really behind Chinese cars

"BAY-ik" or "BJ" spelled out.

main passenger-car brand

BAIC (stress on the last syllable) is the group's namesake brand, actively growing in EVs, hybrids, and SUVs, with 15 models spanning city sedans, crossovers, full-size body-on-frame off-roaders, and pure electrics.

Distinguishing feature

The brand leans on modern tech, affordable pricing, and market-specific tuning: the Beijing X7 crossover and the body-on-frame BJ40 have both built solid reputations in countries with harsh climates and rough roads.