Wildberries Launches AI-Powered Summaries of Product Reviews for Shoppers

Tashkent, Uzbekistan (UzDaily.com) — The joint company Wildberries & Russ (RVB) has introduced a neural network feature on its marketplace that provides concise summaries of product reviews, designed to simplify and speed up purchase decisions.

The new tool, called “Key Points from Reviews,” uses artificial intelligence to analyze recent user reviews and generate a condensed text highlighting the most frequently mentioned product features.

Summaries are automatically updated as new reviews appear. If a product comes in multiple variations—such as size or color—separate summaries are created for each.

The feature is based on a customized AI model trained on Wildberries’ own data, taking into account the way users perceive reviews.

Testing began in spring 2025 with a limited user group and yielded positive results. Shoppers noted that the AI-generated summaries help them navigate large volumes of reviews more efficiently and make faster purchase decisions.

“Reviews are a key factor in choosing a product, and most buyers examine them carefully. AI summaries allow users to quickly identify the main points without reading dozens or even hundreds of comments. This is another step toward making online shopping more convenient and intuitive,” said Polina Ovchinnikova, Head of the “Reviews, Questions, and Product Ratings” department.

The company emphasized that the new feature does not affect product ratings and does not hide or replace original reviews. Users can provide feedback on the accuracy of automatically generated summaries, which is used to further train the system.

Currently, “Key Points from Reviews” is available to most users of the Wildberries mobile app, with plans to roll it out on the web platform in the future.

Wildberries has been steadily expanding its use of AI technologies. Over the past year, the marketplace introduced enhanced photo search, AI-generated product descriptions, a virtual photo studio, and other AI tools.

The development of such solutions is part of the company’s long-term technology strategy.