SIAR to carry out research of Uzbek TV market

The report said Tashkent Advertisement Association announced tender to carry out media research in Uzbekistan. The tender documentation said the programme covers 2007-2012 to studt TV audience and expand it to radio, print and external advertisement.

The Association selected SIAR to carry out this research and so-called "people-meters" will be used to study TV market.

The report said international companies like Coca-Cola, LG, Mars, Unilеver, Nestle, Sopharma, Beeline and others expressed interest to subscribe to regular researches of TV market. It added that local TV stations are also interested in objective assessment of rating of TV programmes.