Saving money on professionals or "miser pays twice"

After some time, this false economy turns for the business to bad. Cheap specialist starts to make mistakes that cost business a lot of serious money, and most importantly - in a significant loss of income.

Lost profit means lost money.

Imagine how much you lose on the substandard business offer, that doesn’t respond to your customers. How much did you lose on poorly designed promotional ads. And how many customers you have lost because someone somehow made a corporate web site that does not sell your product, just hanging out on the Internet.

Imagine how many customers have ignored your advertising, because it was developed by a not very experienced, but “cheap” marketing executive, who played recently as an office manager, did some prints and prepared coffee?

Calculate how much money from the budget of your company goes away only to correct the mistakes made by inexperienced professionals who just sit it out from start to finish, draw reports and go away. Your product at this time shows a drop in sales.

Is it more important to have in the office at least some staff doing anything or have a team of experienced, competent result-oriented professionals?

Unfortunately, often these questions stay rhetorical, because someone has already decided to have a "full-time unit", which does something - it is much easier and cheaper than actually achieve business goals, gathering a team of professionals.

I don’t want to believe that businesses really needs to have inexperienced staff portraying activity "just to submit the report at the end of the day", while professionals should perform tasks in the shortest possible time, without having a risk of non-core work to be loaded.

Achieve the goals and long-term market dominance cannot be implemented until business doesn’t remember the old proverb: "miser pays twice".

Artem Safarov is author of the section “People and Brands”. He is specialist in marketing and PR. He studied crisis management at World Technological University. He worked as manager and director of marketing and PR. He launched his first product in the market at his 20s.