Sales boost: the main purpose of marketing

What will you do if tomorrow there will be opened exactly the same business just across the road?

Many companies have already working together with departments of marketing and do recruit staff for marketing. It is true that marketing responsibilities in how they are seen by a variety of employers often differ from each other so that it becomes even scary.

Before talking about the problems of marketing, I want to clarify one important point once and for all.

The purpose of marketing is not a market research and loyalty to the brand of your company.

The main purpose of marketing – is to increase sales

Everything else, including market research, competitive analysis, retail audit, trade marketing, researches, advertising, PR, creating the club of loyal customers, product management, and increase brand awareness – are the tools, the tools that marketing achieve to boost the sales.

A good salesperson of course, has to know his product, to understand the competitive advantage and know the latest market trends in the industry. At the same time, sales managers should achieve only one most important task: they have to sell.

Marketer yet must do everything possible to increase the level of sales, without making the direct sales.

By recruiting a marketer, you should put his goals clear as in example below:

1. Develop solutions to increase sales at N%,
2. Develop effective business offer,
3. Do market research to identify the actual and future demand for the product,
4. Explore trends of the market in order to prepare for changes and develop advanced products and services before competitors do,
5. Examine proposals of competitors to improve own product,
6. Investigate the target audience make clear portrait of the target consumer,
7. Explore own product at all stages of production and sales in order to identify and remove all the existing shortcomings and weaknesses,

Marketer in your company should do all it takes to increase sales of your product. Except the direct sales. For this marketer cooperate very closely with all divisions of the company, including sales, production department (if having any), is being engaged in advertising, designs and product development.

Marketer is always fully engaged in the process, he knows all the details of creating a product and related activities in the company. Marketer has to come to you, ask you vital questions, point out lacks and propose solution. Marketer should monitor and cooperate with sales department, to know key customers and develop solutions to increase sales.

The main task of the marketer is to increase sales in all ways, except the sales.

Artem Safarov is author of the section “People and Brands”. He is specialist in marketing and PR. He studied crisis management at World Technological University. He worked as manager and director of marketing and PR. He launched his first product in the market at his 20s.