Tashkent, Uzbekistan (UzDaily.com) — Polish fashion giant LPP, one of Central Europe’s largest apparel retailers, has announced a major expansion into Uzbekistan.

The move will see the opening of the first Sinsay store in Tashkent this August, with plans to launch over 20 locations nationwide by the end of 2025. This positions Uzbekistan as a key pillar in LPP’s ambitious growth strategy across Central Asia.

According to company representatives, the regional expansion is part of LPP’s most extensive growth initiative in its history, with a special focus on developing the Sinsay brand. The label is expected to become the group’s primary revenue driver, accounting for up to 75% of total sales by 2027.

“The decision to enter the Central Asian market was based on a thorough analysis of its potential and reflects our data-driven, flexible approach that responds to market dynamics. Our priority is stable, rational, and profitable growth,” emphasized Marcin Bułko, Vice Chairman of the Management Board and CFO at LPP.

Uzbekistan is seen as a country with significant demographic and market potential. Along with Kazakhstan, it represents a consumer base of over 50 million people. Changing shopping habits are also playing a role — while around 60% of the population previously relied on traditional markets, that number has dropped to 45%, indicating growing interest in modern retail formats.

With its young population and large number of families, Uzbekistan offers a strong match for Sinsay’s product range — women’s and children’s clothing, homeware, and everyday essentials.

“Sinsay delivers stylish, affordable fashion — exactly what consumers in Uzbekistan are looking for. We aim to be close to our customers, not just in malls, but also on main streets, in residential areas, near supermarkets and pharmacies. This creates synergy and boosts customer traffic,” explained Marcin Piechocki, Vice President at LPP.

Following the opening in Tashkent, Sinsay stores will also launch in Bukhara, Samarkand, Andijan, and other major and mid-sized cities. LPP is targeting not only capital cities but also regional centers — areas many international brands have yet to reach.

In neighboring Kazakhstan, for example, LPP plans to add around 60 new outlets to the existing 24 by year-end, strengthening its regional leadership in affordable fashion retail.

“We’ve seen this strategy succeed in places like Kosovo and Albania, where results exceeded expectations. So expanding into Uzbekistan and Central Asia is a natural next step in our international growth journey,” Bułko added.

LPP Group operates popular fashion brands including Reserved, Cropp, House, Mohito, and Sinsay. Its products are available in 42 countries, with a global network of over 2,800 stores. With more than 54,000 employees, LPP is among the largest employers in Europe’s fashion industry. The company is listed on the Warsaw Stock Exchange and is part of the prestigious MSCI Poland index.

Sinsay’s entry into the Uzbek market is more than just another store opening — it marks a strategic investment in the development of modern fashion infrastructure in the country. Amid rapidly evolving consumer preferences and rising demand for affordable fashion, Uzbekistan is poised to become one of LPP’s most promising growth destinations in the years ahead.