Samarkand Showcases Tourism Potential at MATTA Fair

Tashkent, Uzbekistan (UzDaily.com) — A delegation from the Samarkand region, led by regional governor Adiz Boboev, took part in the prestigious international tourism exhibition MATTA Fair held in Kuala Lumpur, Malaysia.

The event brought together tourism industry representatives from various countries, providing Samarkand with an opportunity to present its offerings on the global market.

During the exhibition, key negotiations were held with the management of Malaysia Airlines. The main topic of discussion was the launch of direct flights between Samarkand and Malaysia.

The new route is expected to support the development of pilgrimage tourism and strengthen trade, economic, and cultural ties between the two countries. Representatives of the airline highlighted the strong potential of the route and expressed readiness to jointly work on the technical and organizational aspects of launching the flights.

In addition to business meetings, the delegation showcased the rich historical and cultural heritage of the Samarkand region. Visitors received information about Samarkand’s role in world civilization, its ancient landmarks, cultural legacy, and modern tourism infrastructure. Particular attention was given to pilgrimage tourism and national traditions.

A tasting of the traditional Samarkand plov was also organized for exhibition participants. The initiative attracted strong interest from international guests, offering them a chance to experience not only Uzbekistan’s historical and cultural richness but also the unique flavors of its national cuisine.

Experts note that such events contribute to promoting the country’s tourism potential on the international stage and strengthening the image of the Samarkand region as an attractive destination for travelers.