Tashkent, Uzbekistan (UzDaily.com) -- On 26 April, PJSC Magnit opened a drogerie format store in Uzbekistan with goods for beauty and health. The outlet became the first retail chain store outside of Russia. Along with world and Russian brands, popular Uzbek brands will be presented at MCosmetic.

MCosmetic are stores with non-food consumer goods, including decorative and skin care cosmetics, perfumes, household chemicals, hygiene products, products for children, home and animals. The concept of outlets in Uzbekistan is based on the best practices of the Magnit Cosmetic format in Russia, the largest drogerie chain in the Russian Federation, with more than 7,000 stores.

The idea of MCosmetic is built around the care of customers for themselves, their loved ones and home. The exterior and interior design of the stores was created in bright pink colors, accent lighting was made in the sales area, which creates a pleasant atmosphere and encourages shopping. All communication (signboards, signs, promotional materials) is made in Uzbek and Russian. The average sales area of a retail outlet is 230 sq. m, the range includes

Uzbek goods are highlighted in MCosmetic with special indicators - these are household chemicals, hygiene products, textiles and other products of more than 15 popular brands. The company’s own exclusive brands make up 10% of the range and are represented by products from Stellary, Beauty Bomb, KuMiHo, Gardenica and others. The range will be constantly updated in accordance with the preferences of customers.

It is planned to create a special loyalty program for MCosmetic buyers, which will provide additional advantageous offers to store card holders.

Andrey Bodrov, Director for Strategy and Investments of the retail chain Magnit, said:“We are pleased to open MCosmetic in Uzbekistan and offer residents a qualitatively new shopping experience. We tried to create a territory of family and care at the outlet, a place where everyone can buy everything they need for their loved ones. We see great potential for the development of the Uzbek market in the drogerie segment and will carefully analyze the consumer response and the results of the discoveries. I am sure that our expertise and successful experience in the development of Magnit Cosmetic in Russia will allow us to create a really interesting and useful store format for the people of Uzbekistan.”