Tashkent, Uzbekistan (UzDaily.com) — In the heat of July, a bright fashion event took place on the basement floor of the men's footwear pavilion at the Abu Saxiy wholesale market in Tashkent — the grand opening of the showroom of renowned Chinese footwear brand Red Dragonfly.

Craftsmanship and Quality as the Cornerstones of Success

Since its founding in 1995, Red Dragonfly has pursued a strategy of "brand development through cultural strengthening," earning its place as a leader in China’s footwear industry. The company has established modern production bases in Zhejiang and Guangdong provinces, equipped with over 30 advanced international production lines. Its annual output exceeds 11 million pairs of shoes, sold across China and exported globally.

In 2025, Red Dragonfly continues its innovation-focused trajectory, implementing two flexible production lines that meet lean manufacturing standards. These upgrades have boosted labor productivity by 20%, enabling a highly efficient human-machine interaction model. Each pair of shoes reflects a commitment to top-tier quality.

Leading the Way in Footwear Technology

Innovation drives the brand forward. Red Dragonfly has established R&D and design hubs in the world’s fashion capitals — Milan, Paris, Tokyo, and Seoul. This global network helps the company stay ahead of trends and respond swiftly to consumer needs by launching cutting-edge products.

As the first company in China’s leather and footwear industry to own a CNAS-accredited laboratory, corporate academic institute, and postdoctoral research station, Red Dragonfly has helped draft and revise over 40 international and national industry standards and secured more than 200 patents. Among its key breakthroughs is an integrated injection-molding technology that fuses upper and sole into a single, seamless structure, ensuring eco-friendliness, durability, and superior comfort.

The Path to Smart Logistics

In the digital era, Red Dragonfly is embracing transformation through AIGC and digital technologies that enhance production quality. The company has built a digital full-cycle logistics system with intelligent warehousing, automated sorting, and smart delivery capabilities.

Its three main logistics hubs — in Wenzhou, Zhaoqing, and Chengdu — can process over 200,000 orders daily, supporting various delivery models: store-direct, regional distribution, and individual online orders. This robust logistics infrastructure supports the brand’s global ambitions.

Cultural Continuity through Footwear Heritage

Red Dragonfly is more than a footwear manufacturer — it is also a custodian and promoter of shoemaking heritage. It was the first to open a corporate Footwear Culture Museum in China and actively showcases Wenzhou as the country’s shoe capital.

Through traveling exhibitions, curated brand spaces, cultural collaborations, fashion shows, and cross-industry partnerships, the brand enriches public perception of shoe culture. Every pair of Red Dragonfly shoes becomes a symbol of cultural meaning.

Going Global: Red Dragonfly’s International Strategy

Following the concept of "Nature and Freedom," Red Dragonfly is building a sustainable fashion ecosystem, implementing a D2C (Direct-to-Consumer) strategy that merges online and offline retail for a seamless customer experience. With over 3,000 stores across China, the opening of its flagship showroom in Tashkent marks a milestone in the brand’s international journey.

With stylish, comfortable shoes and premium service, Red Dragonfly is steadily gaining the trust of consumers across Central Asia and beyond. The company aims to make Tashkent a launchpad for expansion into the Middle East, Russia, and broader Central Asia.

Plans to localize production and modernize supply chains will further connect China’s smart manufacturing with regional resources. Red Dragonfly remains committed to offering families worldwide high-quality products that blend natural inspiration with advanced comfort technologies.