What are duties of marketing specialist?

Tashkent, Uzbekistan (UzDaily.com) -- Labour market continues to place with diversity of possible interpretation of marketing specialists’ duties. Being part of small and proud cohort of marketing specialists in Tashkent, I could not pass around this difficult situation without attention. Marketing specialist is not new for our market and universities has directions, but employers could not determine duties of marketing specialists. Marketing specialist has set functions and is responsible for concrete tasks.

Today, I collected misleading vacancy announcement for marketing specialists. Announcements are placed on order of growth fifth to first.

Fifth place: Marketing specialist – female, office manager, who places announcements in mass media.

It is funny, but this is the most spread mistakes of employers. “Female, office manager, who places announcement in mass media and corporate website” is commonly spread mistake, especially among small private organizations with low number of workers.

Fourth place: Markting specialist – manager on work with clients (this sound better).

“Call to clients, sending commercial proposals, meeting with clients, holding negotiations” – what is marketing here? Some employers believe that these are main duties of marketing specialists.

Third place: Marketing specialist – manager on sales, who holds presentations

“Meetings, negotiations, data bases, sales plan, presentations” are usual duties of sales manager. Persons, who sell products of their companies, are agents, but manager sounds more serious. There is no relation to marketing specialist.

Second place: Marketing specialist – content manager, who writes articles for company

What is selling site and what is its function, I will write in one of future article. Promotion is one of key part of work of marketing specialist, but to call employee, who is responsible for corporate website and write articles, as marketing specialist is another mistake of employers.

And the winner is: Marketing specialist and designer – two in one. One of well-known organization is searching such specialists for several months.

I think there is no need to write that good designer cannot be marketing specialists and conduct reports on expanses. Designers spent 100% of their time to master design art – ask about this designers. Marketing specialist should now graphic software in basic level, so he/she can explain thoughts to designers.

But, creation of advertisement and souvenir products is not part of duties of marketing specialist. In normal organization with clear and correct work processes, each specialist should do his/her work. Attempt to hire one person instead of a group of employees will negatively impact to image of the organization.

What should marketing specialist know:

1. Marketing specialist should know all processes in the company,

2. Marketing specialist should to manage sales and relations with clients,

3. Marketing specialist should know strong and weak sides of your business,

4. Marketing specialist should understand laws of market,

5. Marketing specialist should know preferences of consumers,

6. Marketing specialist should have information about competitors, their weak and strong sides,

7. Marketing specialist should know modern methods on promotion, advertisement public relations and mass media,

8. Marketing specialist should know promotion methods via Internet,

9. Marketing specialist should know basics of economy (profit-loss, expenses, profitability, etc),

10. Marketing specialist should know peculiarities of the sphere, where he/she works.

What could marketing specialist do:

1. Marketing specialist should develop short and detail market reviews, competition analysis, product analysis, strong and weak sides of business, reflect situation on current products, etc;

2. Marketing specialist should be able to develop marketing plan, which includes measures on brand promotion in the market;

3. Marketing specialist should be able to select the most cost effective and optimal ways of product promotion;

4. Marketing specialist should be able to speak in one language with developers and designers;

5. Marketing specialist should be able to hold presentations;

6. Marketing specialist should be able to write articles and press releases, communicate with journalists;

7. Marketing specialist should be able to make simple operation in graphic software;

8. Marketing specialist should be able to write technical tasks, briefs, and applications for conducting works;

9. Marketing specialist should be able to write business justifications for new projects;

10. Marketing specialist should be able to work with budget, develop and use it.

What should marketing specialist do in your company:

1. Marketing specialist should work with sales and client services to improve their efficiency, work to keep key clients and improve method of attracting new clients with these departments;

2. Marketing specialist should create and edit advertisement text, articles, press releases (if there is no press service), and commercial proposals;

3. Marketing specialist should control and participate in development of advertisement materials, determine priorities and effective materials and advertisements;

4. Marketing specialist should create scripts for advertisement campaigns, videos and progammes;

5. Marketing specialist should promote company via internet and control development of “selling” site of the company and develop profiles in social networks;

6. Marketing specialist should develop strategy of launch of new product and its promotion, conduct researches about market and competitors;

7. Marketing specialist should follow activity of competitors and work on improving competitiveness of own products;

8. Marketing specialist should represent company in various events with reports and presentations;

9. Marketing specialist should work with feedbacks and answer to questions, complaints, etc.

10. Marketing specialist should improve brand recognizability among target auditory and work on mistakes and weak sides of brand.

Marketing specialist is person, who knows what to do with your product so it is sold better compared to competitors’ goods. This specialist knows how your target auditory thinks and what they want. Skilled marketing specialist and ready organization to develop is a key for success of your enterprise.