Uztekstilprom Association starts work on the promotion of domestic brands

Tashkent, Uzbekistan (UzDaily.com) -- Uztekstilprom Association presented a brand book, which outlines the mission and purpose of the Association, and also reflects the visual components of the brand.

In his speech, the chairman of the Uztekstilprom Association Ilkhom Haydarov paid special attention to the Quality Mark for the labeling of domestic textile products developed by the Uztekstilprom Association.

In particular, textile products that have passed the conformity tests will be marked with the “Quality Mark”.

According to the words of the chairman of the Uztekstilprom Association, the work of our compatriots stands behind the quality mark of domestic textile products. “And I can say with confidence that their work is worth respect. ”

Also, at the presentation of the brand book, the Association representatives noted the following:

“Vision, mission and values inspire us in our daily work and influence our way of functioning. The mission defines the role and purpose of existence of the Uztekstilprom Association, the vision defines our ambitions and sets the direction we follow. Values describe the way in which the staff of our Association behave, regardless of their position, and complements all the previously mentioned elements. Values are like DNA code. They not only affect our way of functioning as an organization, but also determine our approach to customers, employees, business partners and all enterprises of the Association members”.

According to the designer, special attention was paid to the cotton symbol when designing the logo, since this logo symbol has a positive emotional color, speaks of warmth and bright possibilities in the textile sphere.

Also, according to the developers of the brand book, with proper promotion of the logo based on the developed communication strategy and promotion strategy to improve the image of the Uztekstilprom Association, the logo will effectively represent the Association and its philosophy at the interregional and international level.

The slogan and logo are necessary to create an attractive image of the Association as a unique textile hub in Central Asia and to highlight unique historical and cultural features, as an outstanding textile center of world importance.