Uzbekistan Strengthens Promotion of Its Tourism Brand in Europe

Tashkent, Uzbekistan (UzDaily.com) — Uzbekistan has intensified efforts to promote its national tourism brand across the European market.

The Committee on Tourism has launched a joint project with Germany’s leading media company FVW Medien GmbH, aimed at showcasing the country’s rich cultural and natural heritage to European audiences.

As part of the campaign, articles on Uzbekistan’s tourist routes, national cuisine, and historical landmarks will be published in Meine Reise magazine, accompanied by large-scale digital promotion across social media and online platforms.

The initiative seeks to introduce millions of Europeans to Uzbekistan’s diverse tourism opportunities and inspire them to explore the country.

FVW Medien GmbH is one of Germany’s largest media groups specializing in tourism. The partnership opens new prospects for enhancing Uzbekistan’s international image as one of the most distinctive and vibrant destinations in Central Asia.