Uzbekistan and Swedish Company Discuss Tourism Promotion

Tashkent, Uzbekistan (UzDaily.com) — Officials from the Embassy of Uzbekistan held a working meeting with Tamer Khayri, CEO of the Swedish company Your Brand Travel (Xbrandify).

The discussion focused on Uzbekistan’s rich historical and cultural heritage and the international appeal of cities such as Samarkand, Bukhara, and Khiva.

The parties explored the development of branded tourism programs along the Silk Road route, including the use of artificial intelligence on the Xbrandify platform. Emphasis was placed on promoting Uzbekistan in the Scandinavian tourist market, developing premium tourism, and creating thematic travel routes.

Following the meeting, both sides agreed to organize a practical visit of company representatives to Uzbekistan and jointly develop a pilot project, “AI Travel,” aimed at integrating modern digital tools into the promotion of the country’s tourism routes.