Ucell: A Year of Technological Leadership

Tashkent, Uzbekistan (UzDaily.com) — 2025 marked a year of large-scale growth, technological breakthroughs, and systematic development of Ucell’s network, brand, and team. The company strengthened its market position, surpassed a new subscriber milestone, and implemented a series of strategic initiatives aimed at enhancing service quality and customer experience.

By year-end, the subscriber base exceeded 10.7 million, increasing by 1 million users (+12.1% compared to 2024). As of today, the customer base has continued to grow, surpassing 10.9 million subscribers. This dynamic growth has been accompanied by a significant rise in digital service consumption: total internet traffic increased by 44.4%, while 5G data traffic grew by 62.2%.

Andrey Shishkovsky, CEO of Ucell:

“At Ucell, we understand that as a technological leader, the company has a responsibility to contribute to shaping the country’s technological future. That is why in 2025 we supported three major youth initiatives led by the Ministry of Digital Technologies of the Republic of Uzbekistan.

— For the second consecutive year, we enabled the participation of Uzbekistan’s national team in the European Girls' Olympiad in Informatics. While in 2024 our participants won one bronze medal, last year they secured two bronze medals.

— We also supported the National IT Hackathon held within the framework of the ‘Successors of Muhammad al-Khwarizmi’ project.

— In addition, Ucell took part in awarding the finalists of the ‘Million Uzbek Coders’ initiative.

For many years, we have also paid special attention to environmental projects. In 2025 alone, company volunteers planted 2,693 saplings across seven regions of Uzbekistan.

Business must be socially responsible, and we will continue this work consistently.”

Brand Development and Customer Experience

In 2025, the company completed a comprehensive corporate identity update, modernizing its logo, color palette, typography, and visual communication standards. Ucell further strengthened its positioning as a technological leader and provider of integrated digital solutions. A key product launch was the “BOR” tariff line, combining unlimited weekend and nighttime internet, international roaming, integration with Yandex Plus, and the OVVA TV service. At the same time, the company expanded its presence in major national cultural and sporting events, including partnership activities related to the qualifiers for the FIFA World Cup 2026, as well as a concert in Tashkent featuring Jennifer Lopez.

Ucell continues to grow closer to its subscribers: in 2025 alone, the company opened 43 new full-service retail outlets offering a wide range of devices. The total number of sales and service points across Uzbekistan reached 193.

Technological Development and Infrastructure

In 2025, Ucell continued large-scale network modernization. Key segments of the transport network were upgraded, 5G coverage was expanded in major cities, and 100% mobile coverage was ensured across the Tashkent Metro—the first such project in Central Asia providing continuous 5G connectivity at stations and 4.5G connectivity in tunnels.

According to international analytics company Ookla, Ucell received the Fastest Mobile Network and Best Mobile Network awards for 2025.*

In 2025, 5,411 new logical base stations were commissioned. Construction of a 310 km backbone fiber-optic line along the Samarkand–Bukhara route was completed, and the capacity of key network segments was increased tenfold. As a result, data transmission speeds rose by 26%, and total mobile internet volume increased by 15%.

Total Ucell internet traffic reached 629,464 terabytes—equivalent to:

• 160 million high-definition movies;
• 130 billion photos;
• Tens of thousands of years of continuous video streaming.

The metro network demonstrated particularly strong growth: data traffic increased by 182%, while voice traffic grew by 144%. These results confirm the effectiveness of the company’s investments and the scalability of its network, reinforcing Ucell’s leadership in mobile speed and quality nationwide.

Compared to 2024, subscriber numbers in the metro during peak hours increased by 131%. Previously, when mobile coverage was available only at stations, 7,000–8,000 passengers used the service during peak hours. In August, after Ucell extended coverage to all metro tunnels, peak-hour users nearly tripled, exceeding 20,000 subscribers.

Investing in Employee Development

Any business contributes to the country’s economy and invests in its people. Ucell employs more than 2,500 professionals. Behind each employee stands a family, meaning the company’s sustainability and growth impact the future of at least 12,000 family members.

In 2025, Ucell expanded its retail network and mobile offices, opening 50 new service outlets nationwide and creating 124 new jobs, many in regional centers and small towns.

The company fairly recognizes employee performance. In 2025, all employees who achieved their annual individual targets received a yearly bonus, with the total payout 34% higher than in 2024—demonstrating that as company revenues grow, so do employee incomes.

A flexible benefits cafeteria program was introduced, allowing employees to choose annual benefits from options such as interest-free salary advances, voluntary health insurance, fitness memberships, sanatorium vouchers, and professional training.

Ucell continues to develop its corporate learning system and foster a culture of continuous professional growth. In 2025, particular focus was placed on onboarding retail and contact center employees, strengthening commercial teams through e-learning, field visits, and in-person programs. A dedicated “Restart” program was introduced to help long-serving employees prevent burnout, redefine professional goals, and unlock their potential.

More than UZS 3 billion was invested in professional development in 2025. Cross-functional teams spent five months focusing on operational efficiency—improving productivity, reducing losses, automating manual processes, and enhancing customer-centric services—resulting in tangible business projects.

Employee engagement initiatives included corporate celebrations, biannual engagement surveys, New Year gifts for employees’ children, a functional corporate portal, and an in-house medical office.

A new milestone was the launch of corporate TV, broadcasting company news twice a month, featuring employees as hosts, reporters, and speakers. For this project, Ucell’s HR Department won first place in the “Open Dialogue” category at the EMBRASS International Employer Brand Award and Summit, as well as the INTERCOMM Award in Moscow.

Ucell continues to implement its technological leadership strategy, expand 5G coverage, enhance services, and strengthen corporate culture—building a sustainable digital ecosystem for millions of users across the country.

Ucell’s Mission: “To provide simple, accessible, and reliable services — working with people and for people.”

* Based on analysis of Speedtest Intelligence® data by Ookla®.

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