Retail in Tashkent (pt. 2): social media – free and effective!

What social media marketing provides to a brand?

First, it increases the corporate site’s hosts number. Further it provides an opportunity to collect information from the customers about any changes, clients’ service in malls, and quality of the products and also to inform customers about new actions and discounts. Having a regularly active community one can spread information to the customers within less time.

Brands spend millions for marketing researches and putting no attention to the nearest auditory they have or could have at social media. All they need is to establish a contact with customers.

Having a feedback usually comes faster at social media then via usual channels, by the way.

The most valuable part is that a brand established a worth contact with its key customers can secure their position and loyalty in case of some negative information is being spread. If such a situation appears, the customers will be more loyal and tolerant to a brand that spent some time to show its open policy and dialog ability to them. The mean reputation has to be built with years and can be broken within one moment. So the customer who has a possibility not only to consume but become a part of a brand club, share the opinion and being listened to – becomes a real loyal client. This means he or she will be tolerant to possible mistakes and fails of His Brand.

This way the accident customers use to become adepts of company’s brand, they will protect it and love.

Besides upkeeping social media communities, a brand should be regularly PRed in information field of traditional media. In fact – the absence of a brand’s name in media means having serious problems inside it.

Read my next post about use that can be provided by working with traditional media.

Artem Safarov is author of the section “People and Brands”. He is specialist in marketing and PR. He studied crisis management at World Technological University. He worked as manager and director of marketing and PR. He launched his first product in the market at his 20s.