Miratorg Opens First Overseas Showroom in Tashkent

Tashkent, Uzbekistan (UzDaily.com) — Miratorg Signature, the first flagship showroom of Russian meat producer Miratorg outside Russia, has opened in the center of Tashkent. The new-format venue combines retail sales of the company’s products with a gastronomic experience for visitors.

The showroom features an extended range of chilled steaks and Miratorg’s premium meat products. Visitors are offered tasting areas, consultations with professional chefs, advice on storage and cooking methods, as well as demonstrations of serving and presentation options in a steakhouse-style format.

Uzbekistan became the first country where Miratorg launched this pilot project abroad. Out of six international markets where the company is present — Uzbekistan, Kazakhstan, the UAE, China, Vietnam, and Saudi Arabia — Tashkent was chosen as the launch site for the new concept.

“We created Miratorg Signature as a space that combines a passion for quality products with the culture of their consumption,” the company’s press service stated. Miratorg supplies its products to more than 40 countries worldwide, and the opening of the Tashkent showroom marks an important step in expanding its global footprint.