The Week is aimed at forming favourable environment for developing entrepreneurship, expanding business contact with foreign partners, promoting export of products to external markets.
The Week included various events such as Forum, exhibition, seminars, master-classes and contests. According to the organizers over 2,600 people attended the events of ADWEEK.UZ. About 40 local and foreign experts participated in the WEEK.
ADBRAND 2016 and ADFEST 2016 online contests were held within the Week. About 75 companies competed for main prizes in 20 nominations. DESIGN 2016 contest was directed to reveal the best student project. Over 60,000 people participated in online voting within these three contests.