Iconic Coca-Cola New Year Caravan Embarks on a Journey Across Cities in Uzbekistan

Tashkent, Uzbekistan (UzDaily.com) — On the eve of the New Year celebrations, Coca-Cola in Uzbekistan is launching its festive campaign, designed to bring real magic and remind everyone of the importance of cherishing moments that allow us to fully enjoy the holiday season with our loved ones. The New Year is a time of wonders, yet it often turns into a series of chores, to-do lists, and rush. This year, the company emphasizes that the hustle should not prevent us from savoring genuine moments: time spent with family, small traditions, delicious food with Coca-Cola, favorite holiday scents, and heartfelt emotions.

This year, the iconic Coca-Cola Caravan is once again setting off, connecting cities and filling the country with the spirit of celebration. This is not just a journey—it is a tradition that has come to embody true holiday magic, eagerly awaited by people of all ages.

Information about the route of the Coca-Cola New Year Caravan across cities in Uzbekistan, including dates and times of festive stops, is available online at https://ny-caravan.uz.

From late December, residents and visitors of the country can enjoy a rich New Year program: fairs, concerts, festive decorations, Santa’s Houses with gifts, and family-friendly events with Coca-Cola.

Tashkent will once again become the center of the New Year celebrations.

• At Anhor Park, Santa’s House with gifts will be open from 22 December to 4 January.
• In Tashkent City Park, New Year decorations will appear starting from 20 December, and a large concert as part of the New Year Caravan, including an online prize draw, will take place on 30 December, featuring performances by Shakhriyor, SanJay, and a DJ. Santa’s House will be open there from 21 December to 3 January. A special highlight will be the concert by the group Fly Project on 21 December.
• In Central Park on Shevchenko Street, from 20 December to 3 January, as well as at Teplo Fest from 26 to 29 December, visitors can enjoy New Year fairs, a festive atmosphere, and meet Santa with gifts. At Humo Arena, from 22 December to 3 January, there will be a New Year fair, encounters with Santa, and holiday fireworks.

Festive cheer will also spread to other cities across the country.

• In Samarkand, at the Samarkand Silk Road complex, Santa’s House with gifts will operate from 20 to 31 December.
• In Ferghana, at Al-Fargoni Park, New Year activities will take place from 20 to 30 December.
• In Namangan, at the Afsonalar Vodyysi Park, a New Year fair and Santa’s House will welcome visitors from 20 to 30 December.
• In Andijan, at the Navruz Shopping and Entertainment Center, a gift-wrapping zone will operate from 26 to 30 December, while Santa’s House with gifts will be open from 20 to 31 December.
• In Urgench, near the central Christmas tree at the football stadium, a New Year fair and festive events with Santa will take place from 20 to 31 December.

“For us, it is especially meaningful that this year the Coca-Cola New Year Caravan will visit one city more than last year and bring people moments of true holiday joy. We believe that the holidays are not about how many tasks are on your list, but about the emotions that stay with you for a long time. That is why in 2026, we are focusing on the idea that everyone needs simple and genuine moments with themselves—but when you share these moments with loved ones, true magic happens,” said Salima Talipova, Senior Marketing Manager.

In parallel with the Caravan route, a Coca-Cola New Year Village will open in Tashkent—a space filled with festive fun and warmth. Visitors will enjoy vibrant activities, dazzling installations, tastings, performances, and a multitude of surprises from Coca-Cola.

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