Tashkent, Uzbekistan (UzDaily.com) - Price and quality. Modern buyers cannot be seduced by these characteristics alone. The harmony with modern fashion trends is still important. This is especially true when it comes to clothing and shoes. Uzbekistan is also trying to keep pace with fashion. New models, design are being introduced. And all this is offered not only to domestic consumers, but also to foreign ones. The export of products under the national brand is growing. Among the exporting companies and GIOVANNI SINO, located in Denau district of Surkhandarya region.

The company’s production line includes products that can satisfy the taste and needs of a wide range of customers. In the production of each pair, all details are taken into account - from comfort to a bright design. It is noteworthy that the shoe samples produced by the enterprise, first of all, must pass the consumer test. Product quality and design are kept under strict control.

The main partner of the company, which began operations in 2019, is the People’s Republic of China. Investors from China invested about 2 million 400 thousand US dollars in this promising business.

At the factory, modern technological lines of the PRC are installed. Designers and technologists also came from a partner country. The company, by the way, meets all international quality standards, employs 200 people.

Now the company’s activities are mainly aimed at the production of a wide range for men. 200 thousand pairs of shoes are produced per year. 150 thousand is exported. Currently, the company supplies products to Russia, Tajikistan and Afghanistan. Trade relations with Turkmenistan are being established.

The plans for the future are to expand the direction of footwear production. At the moment, the first trial samples of children’s shoes are already being tested; production will begin in 2020. Serious work starts on the production of women’s shoes.