Coca-Cola’s New Year Caravan Concludes Its Festive Journey Across Uzbekistan

Tashkent, Uzbekistan (UzDaily.com) — The iconic Coca-Cola Caravan has successfully completed its festive tour across Uzbekistan, bringing the spirit of celebration, warmth, and holiday magic to more than 12 million residents and visitors throughout the country.

Over the course of its journey, the caravan became far more than a series of stops on a map. It came to embody a true New Year tradition eagerly anticipated by people of all ages. Twenty-four festive locations across Uzbekistan welcomed guests with sparkling decorations and a genuine New Year atmosphere.

Visitors enjoyed Santa Houses filled with gifts, vibrant concerts, New Year markets, and festive fireworks. The beloved melody “The Holiday Is Coming,” the glowing lights of the Coca-Cola Caravan, and the smiles of guests turned each arrival into a memorable event worth cherishing.

A special feature of the holiday venues was the warm rest stations—cozy areas where visitors could warm up, take a break, and continue their walk in comfort, fully immersed in the festive mood.

The heartfelt emotions of residents gave the celebration a special meaning.

“I wait for the Coca-Cola New Year Caravan every year because for me it is a symbol of the real New Year. When the lights come on, it feels as if the city turns into a fairy tale for a moment. I caught myself feeling the same emotions I had as a child. It was bright, beautiful, and truly festive,” one guest shared.

The New Year promotion: prizes that made dreams come true

An important part of the festive campaign was Coca-Cola’s New Year promotion, which gave participants across the country a chance to win valuable prizes. To date, winners have already received four BYD cars, 27 iPhones, and 45 cash prizes of 100 million soums each. For many, this became a real New Year miracle and a bright finale to the year.

Participants still have a chance to win valuable prizes until 11 January. Full details and participation rules are available via Coca-Cola’s New Year promotional Telegram bot.

Once again, the Coca-Cola New Year Caravan has proven that a true celebration is not about rush and to-do lists, but about genuine emotions, warm encounters, and moments worth remembering. Coca-Cola thanks everyone who became part of this journey and wishes that the magic of New Year moments accompanies every day of the year ahead.

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