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The campaign is directed to inform women on importance of revealing breast cancer at early stage. Cancer specialists will examine women within the campaign, organized by the Beeline and “In the Name of Life” National Breast Cancer Association, as well as Ministry of Health of Uzbekistan.
In 2012, some 150 female employees of Beeline were examined for breast cancer. In 2012, Beeline was general sponsor of the marathon “In the Name of Life” and football match “In the Name of Life” this year.