Arsen Dlyanchev: vPodarok.uz to present emotions, not gifts

Experience gifts are new trend in gift industry. They are gift certificates to selected events and services of the partner companies.

vPodarok.uz is one of the directions of Unique Present and it offers experience gifts. Among gifts are balloon flight, SPA procedures, golf mater classes, racing at carting club, professional photo session, yoga master classes, etc.

vPodarok.uz is the first similar service in Uzbekistan and currently it establish cooperation with polygraph company Vita Color, sporting club Chekhov Sport Clubs, Dar Restaurant, Aznur Travel, etc.

Arsen Dlyanchev, Director-General of Unique Present, said that there are similar projects in global scale. For example, there are 100 companies work in this segment, among them are SmartBox, Golden moments and others.

He said that vPodarok.uz is the first project in this segment in Uzbekistan. He expressed hope that Uzbek people will like it. He said that the company wants to increase assortment of experience gift and make purchase process ease.

Arsen Dlyanchev noted that clients, purchasing gift certificates, do not present material gifts, but present experience and emotions, which will be original and memorable gift.

He added that the project plans to satisfy demands of clients. He said that the clients can request other gifts, which are not in assortment of the company. He added that the minimal size of the gift is 50,000 soums, and the maximum sum depends from the customer.

Dlyanchev said that gift certificate in the retail market will be realized through Nirvana shops network and Unique Present will work with corporate clients and large orders.

Arsen Dlyanchev underlined that the company will present services with stars and well-known athletes.

Currently, the company offers over 100 gifts and services, which can be purchased at the shops of Nirvana in Tashkent city. vPodarok.uz plans to increase number of gifts to over 200 and establish ties with new partners.